Understand contexts. Connect people. Create with purpose.

In recent years, I’ve been dedicated to the development of digital products, connecting UX, strategy, and experimentation. My journey spans startups, consultancies, and large companies, where I’ve contributed to qualitative research, journey mapping, co-creation workshops, and solution validation with a focus on innovation.

I have experience in high-complexity and fast-paced environments, collaborating from discovery to the delivery of scalable solutions, working closely with product, technology, and business teams. Originally from Pernambuco and now based in Cariri, Ceará, I believe empathy is the foundation of design and multipotentiality is a driving force for creativity.