Unboxing experience for e-commerce
Redesign of the delivery experience of Tout, an author brand of silver jewelry. The project involved art direction, stationery, and branding elements to make the unboxing more consistent with the digital identity and more delightful for the end customer.
Services
Brand Experience
Packaging design
UX Design
Year
2021
Client
Tout Jewelry
Context ✨ Tout is an authorial jewelry brand from Pernambuco that works with handmade silver jewelry, featuring minimalist and poetic design. Founded by designer Sthefany Passos, the brand offers more than just products; it delivers a lifestyle aesthetic, reflected in the care given to every detail. Challenge 🎯 Despite its strong presence on Instagram, the experience of receiving the products (the unboxing) did not convey the same care and identity perceived online. The challenge was to align digital communication with the physical experience, strengthening the brand's presence beyond screens and promoting delight at the moment of opening the package.
Strategy 🧠 To ensure a consistent and memorable experience, I conducted a process that involved: - Diagnosing points of disconnection between channels; - Redesigning the visual and typographic system for printed materials; - Expanding brand applications and adjusting the alignment of the logo; - Defining a new institutional typography focused on legibility and personality.
Deliveries 🖐🏽 - Institutional stationery kit (cards, labels, packaging) - Graphic elements for unboxing (thank you cards, illustrations, and poetic gifts) - Quick application manual for the brand in printed materials Results 🚀 The new experience elevated the brand's perceived value at the moment of delivery, contributing to: - Increase in the number of organic reposts from satisfied customers on Instagram; - Strengthening of the brand's sensory identity (visual, tactile, and emotional); - Positive feedback about the care and delicacy perceived in the details of the package.
Photography: Sthefany Passos (@sthepassos)